An exhibition can be quite draining; after all, there’s a lot involved, and with all work that it takes, your peace of mind could go for a toss. So unless you are the poster boy of “jack of all trades, master of none,” it’s advisable to delegate or rather outsource some or all of the work to those who can take care of it in a much better way. Take the exhibition design for example; it may sound cliche, but a design company would do a better job than you will. Here’s why:
They would have the team for it: Your booth designers won’t do everything on their own; they’ll have a team of experts, all well-versed with the nitty-gritty of designing a booth, and that team will complete the work in much lesser time. And time is money, right? Also, they are likely to dedicate different resources (read: people) to different aspects of the design, and eventually everything will be taken care of.
Your satisfaction is their success story: You’ll be looking forward to making a lasting impression at the show and attract the maximum number of visitors, while they’d work in the background to impress you. They ought to – for the sake of professionalism, for all the money that’s involved, and more importantly, to prove their mettle. If you are satisfied with the design they come up with, you’d either give them repeat business or spread the word or do both. Either way, they are in a win-win situation and they’d strive hard to put you in one.
They’ll have the technical know-how: Unless you choose a newfangled one, chances are that the design company is already well-versed with the technology needed to make your booth stand out. They’ll be upfront about what works and what doesn’t and whether or not your ideas and suggestions can be backed by technology. They’ll give you the real picture; it’s important to think big, but it’s even more important to get a reality check. Of course, if they go the extra mile and make the impossible possible, kudos!
Eleventh-hour changes will be the least of your worries: While it’s expected of an exhibition design company to take note of all the possible failure points right, in the beginning, there’ll be some unseen challenges along the path, and some would even pose a threat at the very last minute. You may panic, but the designers won’t; they would rather keep you prepped up all along. Also, if you have any impromptu suggestions just before the show, they’ll look into the possibility of implementing them.
You won’t be all by yourself: It can get lonely out there, especially before and after the trade show. A design company would visit the exhibition venue to supervise the installation, and once you are done, to dismantle it. They’ll take their carpenters and workmen along for their on-site supervision, thereby keeping everyone in the loop and ensuring that nothing gets missed. In fact, it’s a good idea to ask them to visit the venue because they should be familiar with the theme of the exhibition you are participating in – that’s how they can choose the most appropriate colors and graphics.
The point made: you need a design company for peace of mind, for total satisfaction, for on-site supervision, and for support. But, how do you find one? Well, there are many around, but you must zero in on the one that sets high-performance standards, respect your budgetary constraints, has an impressive portfolio to show, is open to feedback and has a key stake in making the trade show a big hit for you. You may also want to look at their partners and/or suppliers, and find answers to questions like where does the A/V equipment come from, just saying.