Have you ever looked at a trade show through the visitors’ eyes? Boring, right? Way too much information and no respite. While you are out there to make new contacts and generate leads, the visitors are looking for something more than just being bombarded with information. On second thoughts, they can make do with the information, but only if it has that “wow” factor attached to it. The question is: how? The answer lies in Projection Mapping!
What It Is?
It’s a technology, one that you could use to project objects onto a surface, which can be just about anything, right from a car to a huge building. The best part is that you are free to choose the level of complexity involved. Looking for something simple? Go with indoor stage effects. And if you are okay with something relatively complex, ask the exhibition stand designer make the necessary arrangements for projecting the images onto buildings and industrial landscapings.
What Is The Purpose?
Ever tried your hand at flat screen projecting? Not so impressive, right? That’s when projection mapping comes into the picture; it not only fills the void but also puts technology to some good use, turning common objects into interactive, 2D or 3D displays.
What Are The Benefits?
Bringing your brand to life is not as difficult as it seems. With dynamic video display, you can do so with ease.
Gone are the days when projecting an image onto almost any surface was a far-fetched dream. Thanks to projection mapping, it is now very much possible.
The same old graphics are not really awe-inspiring. Mapping, of course, is a good alternate, one that catches the visitors’ fancy, giving them yet another reason to come your way.
Depending on your industry, the kind of budget you have and the show you are to participate in, these are some of the ideas you can toy with. Options galore; take your pick.