Remember that old saying, “a picture is worth a thousand words?” There’s a reason why it hasn’t really sunk into oblivion. And you, as an exhibitor, must not forget what a picture can do, for all you know, there’s always a next time – a show where a picture or two could be the difference between success and failure, just saying!
Words do have their impact, no doubt, but a picture sticks around for longer. So if you opt for a couple of visual elements at your next trade show, chances are that the audience would be much more receptive to what you have to say. In fact, if you were to pass on handouts or leaflets, which would anyway go into the trash can, you could never get them to pay attention. On the other hand, if there are some pictures to look at or videos to watch, they’ll be all eyes (and of course, ears).
Why Are They Important?
Believe it or not, but your audience is always on the lookout for something new, and if you don’t offer a breath of fresh air, somebody else would, and well, they won’t mind making a detour. They are done the reading. They won’t anymore. If you want them to stay past the elevator pitch, give in. And it’s not like they have an aversion to information. They don’t. They are more than open to the idea of learning more about you, your brand and the products you offer. That being said, they don’t have the time to. So either you make a move, or they will.
What Are The Benefits?
You mean apart from the fact that your booth would be a quite a crowd puller?
What Kind Of Visuals Work?
While it may be tempting to put together some moving pieces and throw in random colors, there’s more to getting your visuals right than meets the eye. Make no mistake, unless you know your audience, you won’t be able to step into their shoes, failing which your visuals would simply fall flat, causing you more harm than good.
And yes, like everything else that has anything to do with marketing, visuals too should pass the litmus test for you to know that you have not been using the wrong ones all this while.