A trade show is simply great, while it’s running – it lets you rub shoulders with peers from the industry, get the lowdown on the emerging trends, and showcase your products to the prospects. The question is: what do you come back with, once the show is over? Leads? Did someone say conversions? You sure…
A trade show is simply great, while it’s running – it lets you rub shoulders with peers from the industry, get the lowdown on the emerging trends, and showcase your products to the prospects. The question is: what do you come back with, once the show is over? Leads? Did someone say conversions? You sure did. But if you didn’t quite get enough of these at your last show, don’t lose heart. The next time, make sure to use a couple of lead magnets, the ones that let you maximize the number of targeted leads and resonate well with the prospects, and you are good to go.
Lead Magnets And Your Next Trade Show
What Lead Magnets Are?
Ever heard of “give and take”? That’s exactly what lead magnets are, or at least that’s how they work. You offer something of value to a prospect and in exchange, they provide you with their contact information. Win-win!
What Lead Magnets Are Not?
Anything you offer to a prospect if goes unnoticed or unconsumed is not a lead magnet, and definitely not a good one. For instance, a 500-page ebook or a 15-day mini course of sorts, in all probability, won’t be consumed. Hence, no impact.
What Actually Works?
Now we are talking business.
- Hit the bulls-eye – Anything and everything that’s even remotely vague would defeat the very purpose of going for a lead magnet in the first place. You must find a specific solution to a specific problem for the conversion to occur.
- One big promise – While it may be tempting to offer a few unimportant things to your prospects and expect the contact information in return, that’s not how it usually works. They are looking for something big. A silver bullet, if you may, anything that turns the tables and makes them sit up and take notice.
- It’s now or never – Newsletters are a big no-no and so are those multi-day courses that you would like to believe are full of knowledge. The prospects are looking for an immediate solution. So unless you can provide one, let it go.
- Lay the foundation – See if you can offer something that changes the prospects’ mindset and encourages them to take the plunge, if not now then maybe in the near future.
Lead Magnet Ideas For Your Next Trade Show
- Discounts – They always work, and for obvious reasons. Try your luck!
- Handy guides – Just make sure they are somehow relevant to what you do or better still, what you offer.
- Cheat Sheets – Keep them short and simple. Right from a handout describing the technology in use at your booth to a checklist that could help the prospects choose among two or more of your products, anything that doesn’t take much of their time should do the trick.
- Surveys – Make sure to get their email IDs before they get to see the results. Give and take, right?
- Catalogs / Sales Material – Instead of beating around the bush, you can actually think of sharing something that speeds up the whole process – your pricing list or a short description of your products and services could go a long way in ensuring that you get those conversions you have been vying for.
A Word Of Advice
Before you try your hand at lead magnets, make sure you have identified the ideal prospects, know where to find them, and have no doubts about what they would buy.