The space at the trade show floor is always at a premium. So, you may end up with a smaller exhibition booth at times. If you do, make the most of the space at your disposal. Your trade show booth design could still stand out from the crowd. Making It Big With Smaller Exhibition…
The space at the trade show floor is always at a premium. So, you may end up with a smaller exhibition booth at times. If you do, make the most of the space at your disposal. Your trade show booth design could still stand out from the crowd.
A theme can develop an instant connection between the booth and your brand. Once you come up with a relevant theme, you won’t have to repeat your brand story. You won’t need to dedicate a large amount of space to make the visitors understand what you do. So, there’ll be more space available for you to focus on other things, say your products. The theme should be in tandem with the current developments in your company. For instance, if you are moving towards greener production, let the theme reflect that. Has there been a shift in your philosophy of late? Let the theme of your exhibition booth show it to the world.
Do not lay out everything on tables and podiums. Add elements that you could move up the walls. Think of things that you could drop down from the ceiling. The idea is to free up the floor space. Also, elements hung from the ceiling make for a striking visual. Whatever you do, leave enough room for the visitors to walk. Impossible shapes and a creative trade show booth design could do you some good.
Space or the lack thereof shouldn’t interfere with your goals of being at the exhibition. Start by offloading informative material to servers. Let the visitors browse at their leisure, or download or bookmark for later. Set up a couple of iPad Kiosks. The visitors can browse through your entire library of resources, using these kiosks. They can also email whatever interests them, to themselves. In the process, you will get their name and email IDs. You could also invest in a mobile app. Offer it as an “exclusive” giveaway, before it hits the app store. The end result – no physical space occupied.
Even if the visitors occupy your trade show booth to the hilt, doesn’t mean they will all turn into leads. If anything, they will be taking up the space that could otherwise be free. Use a lead retrieval device. Let your staffers scan the visitors’ badges, before they begin with the elevator pitch. Of course they should do it in a rather casual way, so that the visitors are not intimidated.
A smaller booth is no excuse. Don’t give away those “cluttered” and “lived-in” vibes. Make your exhibition booth as inviting as possible. Harness whatever little space is available to you for storage. Your box of office supplies should be stored away in nooks, corners and crannies. The same goes for spare giveaways. Anything that the visitors don’t need to see should be out of sight. Clutter will only add to the chaos.
Optimize your floor space. Confer with your exhibition booth design company how you can free up more space. You should be able to do it without giving up on the product display. XS Worldwide can suggest some creative trade show booth ideas for smaller spaces. Put them to good use or better still, ask us how!
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