Land Forces 2018 is an international industry trade show. It will take place in Adelaide, Australia, from 4-6 September 2018. Here, the exhibitors can showcase their equipment, technology, and services. They get to meet & greet the armies of Australia and the Indo-Asia-Pacific. On that note, did you know that this exhibition is in collaboration…
Land Forces 2018 is an international industry trade show. It will take place in Adelaide, Australia, from 4-6 September 2018. Here, the exhibitors can showcase their equipment, technology, and services. They get to meet & greet the armies of Australia and the Indo-Asia-Pacific. On that note, did you know that this exhibition is in collaboration with the Australian Army?
This show could be your chance to gain access to the army and land defence decision makers. You could connect with military, government, scientific and industry leaders. Think this is not the right trade show for you? Think again. Are you a manufacturer? A system integrator? Or a maintenance & logistics specialist operating across the wide spectrum of land warfare? If that’s a yes, this show is the perfect platform for you. And here’s how you could make the most of it.
Double check your goals: Start by defining your target audience. Are you looking forward to meeting government representatives and defence officials? Would you want to network with military procurement managers and senior army officers? Good. Now, set S.M.A.R.T. (Specific, Measurable, Attainable, Relevant, and Timely) goals. In short, what do you expect to get out of Land Forces 2018? And how could you make a lasting impression on your target audience? Confer with your exhibition design company and let them know your goals.
Workaround your message: Keep it simple. Don’t beat around the bush. Come up with a specific message that your target audience can comprehend. Communicate that message well. Who are you, to begin with? What do you do? What benefits can you offer? Exhibitors will bring the entire spectrum of land warfare to the table. From armoured, transport and utility vehicles and watercraft to unmanned systems, and helicopters. Your message should highlight your capabilities to make you stand out from the crowd.
Get a suitable booth designed: Leave enough room for the attendees. Yes, Land Forces 2018 will give you the opportunity to meet with your peers and customers. But, it will also pave the way for engrossing discussions. Discussion involving issues, proposals, and contracts.
Involve your team early on: Apprise them of the show’s grandeur. Did you know that the Australian Defence Force (ADF) is planning to spend more than AUD$56 billion? They are looking for land force equipment, services, and new combat capabilities. Also, the defence budgets of the nations making up the Asia and Indo-Pacific region is huge. In 2014, the combined budget amounted to US$183 billion. With a backdrop this grand, the exhibition is anything but ordinary. Make sure your team understands this. Brief them. Tell them your goals. And once the show is over, ask for their feedback.
And of course, get one of the leading trade show booth builders on board. Look for a company that has had successful trysts with defence trade shows. Not to blow our own trumpet, but XS Worldwide does fit the bill. Share your trade show booth ideas with us. Let us know what you expect. We’ll far exceed your expectations for sure.