Trade shows are the best place to network with the audience and spread the word. Custom exhibits can be an excellent conversation starter. Marketing strategist Marlys Arnold says”a well-designed booth should be inviting, entertaining, educational and memorable”. Personalize and design your Exhibits for the show to stand unique and grab maximum eyeballs and drive the…
Trade shows are the best place to network with the audience and spread the word. Custom exhibits can be an excellent conversation starter.
Marketing strategist Marlys Arnold says”a well-designed booth should be inviting, entertaining, educational and memorable”.
Personalize and design your Exhibits for the show to stand unique and grab maximum eyeballs and drive the right traffic to maximize your ROI. Selecting a bang on custom exhibit is a primary requirement of face to face marketing, with the below-mentioned tips to make the exhibition a success show. Exhibiting your products and services at a trade show can help leverage your brand value and boost sales in an effective way. Your appearance and set up of the exhibition booth needs to be in line with your marketing strategies and represent the vision of your brand. The tradeshows can help you with lead generation if you pay a little attention to making your booth attractive and consistent with your brand identity.
The event marketing institute sponsors the EventTrack survey every year. It is described as Event & Experiential Marketing Industry Forecast & Best Practices Study. Based on the survey results from 2017, 65% of brands said that their event and experiential programs are directly related to sales. It is hence critical to make an impressive appearance at trade shows and events.
Selecting the best custom exhibit is the key to overall marketing success at a trade show. A carefully designed Custom exhibit not only brings in visitors to your booth but also engages them effectively. As an exhibitor, it is important to choose a custom exhibit that best describes your business offerings with a layout that is most receptive by the audience.
Here are some things to remember while choosing a custom exhibit for tradeshow:
- Bring in some creativity: The attendees at exhibitions have long evolved beyond just information. Engagement is the key to success at a trade show and you can effectively engage the visitors by offering a creative set up.
Philip Kotler, a marketing author, consultant and professor quotes,” Marketing is the creative use of truth”.
There isn’t really a replacement for information, so it has to be as informative as possible in order to convey your brand statement and marketing message. However, remember to represent your messaging in a way that it is easily retained. Pictures and facts work better than long paragraphs of text. Keep it crisp and clear.
- Focus on making it sustainable: In the light of growing environmental concerns and the menace of global warming, sustainability is a need of the hour. When exhibitions are an integral part of your marketing strategy, why not keep them as sustainable as possible. Reusable and modular materials help you make your contribution to the world as well as create a statement that you care.
- Exhibits that establish your identity: An exhibit that defines you is a great way to communicate with the visitors. It should define what your brand is, the brand values and what exactly can the audience take away by associating with you.
Focus on the Visual Impact: Rebekah Radice CEO, Radiant LA quotes “Visual marketing does not just sell a product or service, it sells an experience around your business,
Your exhibits should be versatile, original and creative. Visual exhibits make a tremendous impact on the audience. Don’t hesitate to go bold use bright and bold colours with clear big images of high resolution. Make sure the text are easy to read from a wide distance range. Design your exhibit space to fit your marketing messaging. Focus on creating a visually appealing experience at your booth that attracts attention from the attendees.
- Engage them with Technology: If you want the visitors to stay at your space select exhibits that use the latest interactive technology. This will not only attract the attendees but also keep them engaged. Remember, the more time they spend at your booth, the more they are likely to remember you and talk about you beyond the exhibition venue.
Audiovisuals are the best way to convey your message and engage the correct audience. This allows your visitors to standby and take a look at your merchandise or product, generating leads and giving you the power to communicate your message to the audience in a personalised way as well.
At XS worldwide, we work closely with you to understand your brand statement and assist you in choosing and designing your exhibits in a way that has the maximum impact. We do this with the help of our years of experience with making a statement at exhibitions and trade fairs.