Top Things to Remember to Exhibit in a Trade Show to Leverage Your Brand Identity

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Top Things to Remember to Exhibit in a Trade Show to Leverage Your Brand Identity

Your brand is one of your company’s most valuable assets and how you represent it at trade shows and events can have a big impact on your company’s overall success.  Here are three things take into consideration before you participate in your next trade show. Be Unique No two brands are the same, so why…

Your brand is one of your company’s most valuable assets and how you represent it at trade shows and events can have a big impact on your company’s overall success.  Here are three things take into consideration before you participate in your next trade show.

Be Unique
No two brands are the same, so why should their booths be?  
Your exhibit conveys the essence of your brand in a three-dimensional, “larger than life” way.  By combining creativity, amazing exhibit design, and a strong brand strategy, you can communicate your message in a unique and memorable way to help you stand out from the crowd, and differentiate your company from your competitors.   
Custom exhibits offer flexibility and limitless design possibilities to create a strong presence and lasting impression for your company at trade shows. They can be tailored to your specific needs to help you build your brand, drive sales and connect with your target audience.  

Be Authentic and Relatable
In today’s marketplace, customers are searching for authentic brands and companies that understand their needs.  
A good exhibit designer will take into consideration the demographics of your target audience, along with their preferences and buying behaviours and create an exhibit that “speaks” to your customers in a way that builds trust and brand equity with the people who matter most.  
Howard Schultz, the former CEO of Starbucks once said: “ For any customer brand today, it is incumbent upon the company to create relevancy in all aspects of its customers lives”.
This is especially true when you are promoting your brand at a trade show. To connect with your target audience, you will need to create personalized brand experiences that appeal to your customer’s interests in a sincere and relatable way.  

Be Engaging
Experiential marketing activities have become very popular because they provide customers with an opportunity to interact with your products on their own, and provide them with the ability to experience your brand first hand.  
An exhibition stand can be an amazing experiential space that will subtly convey your marketing message and strengthen your brand.
Immersive experiences that utilize the latest technologies such as virtual or augmented reality, draw people in, are more memorable, and they encourage attendees to spend more time in your booth.  
Marlys Arnold, a well-known exhibit marketing strategist, encourages companies to ” Focus on educating and engaging in your booth, not pitching. When you connect with your attendees, they’ll want to work with you more.”

Bringing it All Together
A well-designed, exhibit that accurately reflects your company’s brand, products, and unique value can give your company a competitive advantage at your next trade show.  By reinforcing your presence with intelligent and engaging marketing strategies you can enhance your success, increase your return on investment, and leave the last impression on everyone that you meet.  
For more examples of how companies have effectively built their brands with memorable exhibits and experiences [pick one or two options to use as a call-to-action:  visit our website, follow us on social media or sign-up to receive our newsletter]
According to a study by Simmons Marketing Research Bureau, 91% of trade show attendees surveyed said that exhibitions were “extremely useful” in providing valuable information to help them make informed purchasing decisions.  
Trade show marketing activities produce better results than many other methods such as outbound calls, webinars, blogging and the like, and you are able to showcase your products and services to a wider audience at a trade show.
Here is how custom-built exhibition booths help you get maximum traction in a trade show and why you should  invest in them:

Help attract the crowds:
Exceptional appearance is what sets apart your custom-built exhibition booths from the run of the mill booths. Since they designed keeping in mind the available space and the allotted location, a custom exhibit can work really well at any exhibition despite the space constraints. This helps you maintain brand consistency in all your appearances so that the visitors can remember you.
XS Worldwide has helped organize booths for several defense and aerospace organizations around the world including the US. Department of Defense, General Atomics, Makino, and the Government of Ontario, Canada.  Each booth is unique but there is no redundancy but on the other hand, homogeneity in the appeal for the booths of the same brands creates a consistent statement.
Did you know that one of the most effective ways to build relationships, generate leads and attract attention to your products and services is by participating in trade shows and exhibitions around the world?
If done correctly, trade shows can do wonders for your company’s branding efforts by increasing memorability and enhancing engagement with your customers and show attendees.   

Create Memorable Experiences
Based on research (Kirchgeorg et al. 2010, 67), 71% of the marketing managers surveyed believe that trade shows are an excellent way to build brand awareness, and increase credibility and customer loyalty.

Drive Tangible Results
According to the Center for Exhibition Industry Research (CEIR), 76% of trade show attendees ask for price quotes.
A positive brand experience helps build connections, increase interest and positively impact your sales activities.
With a well-designed custom exhibit that adds value, they will carry a good impression of your brand.

Tailor made to your budget:
If you think a custom-built exhibition booth may not fit your budget, rest assured that every booth is designed with your budget in mind.
A powerful impression is ensured if you choose to invest in a custom-built exhibition booth by a good designer that can seamlessly integrate visual merchandising with marketing goals. Your marketing message will pop out with your impressive exhibits and you can choose to make a consistent statement of your brand values.

We at XS worldwide bring in years of experience in custom booth designing and experiential marketing to help you stand out at your next exhibition.

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