Trade shows are a great opportunity to meet and greet and to create an impact. The meet and greet here is your way to connect with large crowds, generate leads and eventually convert them to business/Clients. This is a lot more effective than other modes of marketing and takes significantly lower time to realise the…
Trade shows are a great opportunity to meet and greet and to create an impact. The meet and greet here is your way to connect with large crowds, generate leads and eventually convert them to business/Clients. This is a lot more effective than other modes of marketing and takes significantly lower time to realise the return on investment. Trade show booths can prove incredibly beneficial; as indicated by a CEIR study: “Thе Sреnd Dесіѕіоn: Anаlуzіng Hоw Exhіbіtѕ Fіt Into the Ovеrаll Marketing” as statistics indicate that 86% of the attendees that visit the trade shows have actually had the authority to buy or influence buying decisions. The way you display your offerings will be the first impression that the attendees carry off your brand and attractive displays will also help in drawing attention towards your brand. While trade shows are never about instant sales, they are opportunities to be leveraged to strengthen sales and branding. It is hence, important to be careful while designing the trade show stands.
How you outshine your own performance and that of other players depends on how you garner the attention of visitors. This is crucial because visitor attention spans are usually short and creative displays at well-strategized trade show booth tend to lead to long-term retention.
Eye-friendly, clutter-free and well-lit displays work well to minimize distractions and deliver crisp and clear messaging.
Minh D. Tran, a celebrated designer quotes, “great design is eliminating all unnecessary details”.
This doesn’t mean you go with too little. The key is to focus on your speciality and offerings and display them in a way that is most effective. A lot of scattered information will be just distracting and take the focus away from your real point. Also, keeping some points curtailed opens avenues to further communication with prospective customers where you can market your offerings better. A well-labelled display with defined messaging will work best in most scenarios. This way you can make the best use of available space and leverage technology to flaunt a simple yet informative and engaging booth.
Create attractive visual displays that describe your business.
Kim Gars, the CEO of Boom Social says,” Visuals express ideas in a snackable manner”.
That is indeed true, anything expressed with images and videos is likely to be etched longer in the memory of your audience.
If there is space create an outstanding display to put up and make sure it goes well with the colour scheme of your booth. Your colour schemes, the lighting pattern and the overall aesthetics also have a powerful impact on the retention of your brand statement and values.
According to the Display Wizard Exhibitor Survey 2017, for 48% of exhibitors surveyed, an eye-catching stand is the most effective method for attracting attendees.
Putting up a booth at a trade show is a significant expenditure, to get the best of it, it is imperative to make it as unique as possible. A run of the mill booth will just be a repetition that may be quickly forgotten. A strategically planned booth will not only attract attention but also hold it for maximum results. Employ trained and well-dressed staff to represent your brand. Find a unique way to interact with the walk-ins or display your products with the help of modern technologies that are as interactive as possible.
Virtual reality devices, for instance, can help you a great deal with brand storytelling. This not only engages the audience with a technically advanced, intriguing product but also lets them remember you for your unique approach.
The ambience of the booth and how personally you connect with the visitors defines your impression on the audience a great deal. A warm and welcoming treatment, smiling faces and a good feel of your space is a statement to your visitors that they are well cared for. Offering a cup of tea or coffee or a quick snack also helps attract more people. Hospitality creates an instant buzz and offers an extra opportunity for conversation with prospective leads.
Promotional gifts or giveaways are time-tested ways to influence the audience. A useful gift never fails to make someone happy and is a great ice-breaker that gives you more visibility to promote your product or service. It is important to be thoughtful about your gifts and ensure that they have a connection with your brand image.
According to Hubspot the exhibition hall is jam-packed with other brands and competitors and promotional giveaways are the best way to get noticed.
You can also organize games and contests alongside your booth and arrange for giveaways; not only is this a great branding exercise but also attracts the audience to the booth.
The potential return on investments is guaranteed with a well-organised booth at an exhibition. A lot of potential customers are impressed in the trade show but a lack of follow up can ruin it all. An immediate and well-planned post-event marketing strategy can help retain the leads captured at your amazing booth.
XS Worldwide can help you design amazing trade show booth stands that not only communicate with your visitors but also help you convert potential customers to real buyers.