The scope and vastness of event and exhibition marketing have already impressed us in 2018. 2019 is going to be huge with access to exhibition marketing trends that have been talked about for long. The expanse of technology and the seamless integration of tech media in marketing have opened a plethora of avenues for trade…
The scope and vastness of event and exhibition marketing have already impressed us in 2018. 2019 is going to be huge with access to exhibition marketing trends that have been talked about for long. The expanse of technology and the seamless integration of tech media in marketing have opened a plethora of avenues for trade show marketing that are pure genius. The growing affordability of trade show tech and increasing wireless capabilities will make trade show marketing bigger and better in 2019.
Integrated services, experiences at booths in form of virtual reality have already rocked 2018 with the trysts of many companies to use technology to retain customer attention and gain brand value.
Here are some trends that defined trade show marketing in 2018 and will be pretty helpful in 2019:
Minus the fluff:
The crowds have become increasingly data-oriented and so have the Marketers. Trade show technology strives on a fluff-free ecosystem that is data-driven and to the point. The key takeaways from your products and their measurable value must be laid down in a crisp and clear matrix.
Lindon Leader, the award-winning graphic designer behind the FedEx logo quotes,” I strive for 2 things in design: Simplicity and clarity. Great design is born out of these two things.
Well, this can be the goal of tradeshow marketing in 2019. Simplifying aesthetics and messaging in a way that they convey the exact point at the first interaction.
The scope and influence of Facial recognition have gone beyond home tech and is working wonders for exhibition tech. More devices with face/facial recognition are likely to surface at events and define the future of trade show marketing. The processing time, however, is still a bit slow, we all need to learn to increase efficiency with facial recognition.
You can use facial recognition at your tradeshow appearances to make check-in and registrations quicker and safer. You can also enhance your social media capabilities using facial recognition. Tag people from exhibition photos and settle better among the social media crowds.
Stronger connections and easy linking capabilities can amazingly pump up the group tech experiences. Your attendees can seamlessly connect with their friends at home with the connected remote audience. You can enable the audience to attend the exhibition using live 360-degree video. Invest in YouTube and other social media influencers to offer commentary of your booth at their channel or to leverage consumable content that you create. You can also take it a step further by extending the experience of watching sessions, influencer led experiences and coverage of tradeshow tracks.
Achieve better engagement with Voice technology: AI has influenced tradeshow marketing greatly in 2018 and it is high time that you bring it on-board in your tradeshow appearances in 2019. Based on the analysis of search data, 20% of search volumes have been by voice search. It is an amazing idea to use voice to achieve engagement at your trade show appearance. Incorporate voice assistance in areas that you may feel is useful for the attendees, for instance, booking their next slot or locating vendors etc.
Use app interpreters to connect more people: Electronic Translators and interpreters aren’t really new but the technology has indeed come a long way. They are now suitable enough to offer amazing experiences to attendees and facilitate better communication. These apps eliminate all the downsides of human translators and interpreters such as hourly pay, travel and incidental costs etc. This also helps you choose expert speakers irrespective of the language they speak. Your selection process can benefit greatly from this freedom.
Use personalization tech to better attendee experience: Now this isn’t a new trend and has been topping the charts for several years now. Just that trade show tech makes it a lot easier to implement. Personalization extends a lot beyond than just sending personalized emails. You can exclude registered users from your reminder lists that send emails about registration or read web behaviour of attendees and offer content based on their specific interests.
The wave of tradeshow marketing is here, bank on these trends to gain better visibility and enhanced connections with the attendees. This is the future of marketing, are you ready to sail? Talk to us at XS worldwide and we will help you use these trends to the best of your benefit.
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