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5 Out of The Box Ideas for Trade Show Booths

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5 Out of The Box Ideas for Trade Show Booths

Tradeshow exhibition is a huge market and when it comes to branding through Trade show you have to be unique and creative. Trade show exhibits are itself a selling point, and you must be extraordinary to impress your potential customers right away. Though coming up with a brand new idea every time is hard to…

Tradeshow exhibition is a huge market and when it comes to branding through Trade show you have to be unique and creative. Trade show exhibits are itself a selling point, and you must be extraordinary to impress your potential customers right away. Though coming up with a brand new idea every time is hard to follow the rule but reaching your target audience requires extra attention to what they want. Here are some trade show booth ideas that will help you think beyond and put you on track to success!

1. Robots

Remember how much you liked Johnny 5 in Short Circuit? R2D2? C3PO? Hal? The human fascination with robots goes back a long way and most people would leap at the opportunity to interact with one face-to-face. So, if you want to get the crowds flocking to your stand, go for a little robotic assistance.
Not only will they entertain and draw the prospects in but they’ll also act as a highly effective communication tool, encouraging people to visit your stand. Suffice to say, robots are the exhibition equivalent of fireworks.

2. Interactive apps

The spectator is dead, long live the participant! Those days are outdated when people were just happy with the information. In 2019 we want to be an active part of the process and, ideally, we want to master the experience. That’s why interactive business apps are so effective: they allow people to engage and learn about your products and services in a fun and exciting way.
By creating your own bespoke app, customers can interact with your brand content at their own pace and — perhaps most significantly — long after the event, on their smartphone.

3. 3d Printing

Everyone loves a freebie, but imagine one they can actually watch you make in front of them. Whether you use it to manufacture a replica of a particular part or product or to create a bespoke takeaway, 3D printing is a great way to draw prospects to your stand and give them something to remember you by. This relatively low-cost piece of tech plays on the satisfaction people get from watching a process and seeing the end result.

4. AR

The success of Pokémon Go, the game which took millions of people onto the street trying to ‘catch em all’, helped to put augmented reality (AR) firmly on the map.
Mark Zuckerberg recently cited it as ‘the next big thing’. While nobody can dismiss the popularity and scope of virtual reality, its presence at trade stands has become somewhat ubiquitous in recent years.
This impressive technology works by integrating computer-generated scenes with a live view of the real world for a 2D or 3D experience. From making print come to life to allowing participants to zoom, turn and manipulate your product in real time, using AR can be a total game changer for how people engage with and understand your offering.

5. Artificial Intelligence

AI is technology which receives data and processes it to deliver an ‘intelligent’ response. This real-time response means more and more brands are incorporating AI into their event stands; a fact recently highlighted at the 2017 Mobile World Congress.
Amongst the exhibitors was the Verizon stand, which featured two cars racing on a mini track. Using image tracking, visitors could watch to see if this AI technology would correctly predict a collision. But the real magic of AI lies in its ability to gather information in real-time.
Wi-5 perfectly demonstrates the effectiveness of AI at live events. By capturing real-time data about visitor behavior, the environment could be adjusted to fit the findings, ultimately creating better engagement with attendees.

With unique exhibitions and great marketing tactics, XS Worldwide assures you to have an entertained audience circled around your exhibit. What you just need to do is to just connect with us and we will figure out what trade show booth ideas work best for your venue and your target market. Using trade show booth ideas like these, we can boost your sales, gain attention and drive your business forward.

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