Exhibiting your products or services at a tradeshow is an intensive effort and a lot of planning goes in to ensure that the right audience comes in, is engaged and some business is retained. Tradeshow exhibitors can simplify things and prevent their planning from going haywire by following a timeline for the tradeshow. However, there…
Exhibiting your products or services at a tradeshow is an intensive effort and a lot of planning goes in to ensure that the right audience comes in, is engaged and some business is retained. Tradeshow exhibitors can simplify things and prevent their planning from going haywire by following a timeline for the tradeshow.
However, there may be too much to remember when you just start planning and the to-do list may seem like a herculean task to accomplish. This valuable timeline can be a go-to tool that will help you throughout the year with exhibition preparation. It will help you put up a successful show by avoiding the common mistakes that most exhibitors tend to commit.
To eliminate all the stress from planning and focus on all the important details, start planning well in advance. Many successful marketers start planning as soon as 1 year in advance and thus bank the benefits of a relaxed schedule. The big gap facilitates enough time for deciding on the right tradeshow for your niche, designing customized and dynamic exhibits and defining your expectation and goals from your booth.
Below are some considerations that must go in as soon as you begin planning:
Once you have defined your goal, you can proceed by deciding among the available shows based on their offerings and if they align to your goal.
Once the organization has decided the show, it is time to work on definitive objectives. Nearly 9 months in advance is a good time to work with the team and chalk out realistic goals and then assess the booth requirements and estimate costs to check if they fit in your budget.
The buzz around your offerings will determine the footfall to your booth. The 6-month mark on the timeline is the right time to begin creating the buzz among the prospective visitors. You could start advertising across various media. Below are some ways in which you can create the buzz:
If you follow the timeline religiously, you would have the major details fixed by the time you reach the 3-month mark. This is the right time to finalize the details such as travel arrangements, stay arrangements, staff training, and client meetings. You must also start sending reminders and following up with vendors and coordinators. Wi-fi, electricity, seating arrangements and everything else at your booth need to be in final stages by now in order to avoid any last-minute hassles.
Training the staff:
The staff that will represent your brand at the booth needs to be well-versed with the brand, trained at pitches and fluent with the product specifics. You must also train them to be well groomed and attentive to the needs of the attendees. The overall experience of your booth will depend greatly on the presentation skills of the staff and hence this is a critical aspect of tradeshow planning.
While planning for a tradeshow may seem intimidating, planning systematically in advance will help you do it very efficiently and effectively. The expert team at XS worldwide makes it easier for you by helping you right from the beginning till the end. Get in touch with us to talk about how you can make your tradeshow appearance yield results.