How to reach for the Correct Experiential Marketing? Experiential Marketing campaigns have always been a resulting way to bring a brand’s products to the consumer where they are opting for an Experiential Marketing Agency for your brand can be a daunting task. Make sure you’ve run through the following checklist when choosing a marketing Agency…
Experiential Marketing campaigns have always been a resulting way to bring a brand’s products to the consumer where they are opting for an Experiential Marketing Agency for your brand can be a daunting task. Make sure you’ve run through the following checklist when choosing a marketing Agency for your brand.
Have a working understanding of the agency and their track record with the clients. Make sure you’ve done your due diligence. Who does your Experiential Marketing Agency work with? Are there any conflicts of interest? Why is it you want to work with this particular agency? What are the clients your chosen agency works with regularly? Have they maintained those relationships?
Ensure a good cultural fit between companies. The agency you decide to work with will be involved with multiple departments in your company. So you want to make sure that culturally there’s a good collaboration happening. If the culture isn’t aligned, the two different companies that are working together intimately might be complex or have issues. Make sure you’ve chosen the right partner for your brand.
Nothing is more insidious than being pitched by the sales team and then having them pull a bait and switch. Meet the agency team you want to work with. Make sure you like them. Make sure you like the way they work and engage with your brand. How creative are they? Do they respond to your messages in a timely manner? Make sure you’ve met the team before you get into a long-term relationship.
Look for an agency with experience in your area of work or industry. There can be a pretty steep and expensive learning curve for agencies working with brands or services that are unfamiliar. Cultural sensitivity and a thorough understanding of the niche is an absolute must when it comes to working with certain brands or services.
Make sure to choose an experiential marketing agency which has existing relationships with Agencies and Brands alike! Experiential Marketing Agencies depend heavily in existing relationships that they already have in place and have built over a period of time. Connections with venues, vendors, and producers all over the country become a resource to complete a larger vision for events.
Working knowledge and relationships with local governments, politicians, producers, artists, musicians and other agencies help to push things along in communities for events when you know who you to talk to. Having a solid understanding of the area is very important as well when it comes to scouting event locations which are typically always unique to the brand or activation.