It is likely that you have had your tradeshow exhibit for pretty long and it has travelled several miles being shipped or spent numerous hours in storage. Needless to say, that an exhibit that has been reused more than once has also gone through installing and dismantling more than once. While it is a good…
It is likely that you have had your tradeshow exhibit for pretty long and it has travelled several miles being shipped or spent numerous hours in storage. Needless to say, that an exhibit that has been reused more than once has also gone through installing and dismantling more than once.
While it is a good thing monetarily and with the environmental perspective that you have been reusing your exhibit, it cannot be denied that it slowly declines with time in appeal and freshness.
Well, that doesn’t mean that you got to discard it, all you need to do is to maintain it and protect your investment. Maintenance has a significant impact on increasing the life of your exhibit. It is after all one of the most crucial elements of your marketing plan. An outdated and worn out exhibit often gives the impression that the brand is not so interested in keeping up with the maintenance.
Here are some affordable ways to refresh your existing exhibit:
Figure out what needs an overhaul:
Before trying to fix your exhibit, it is important to figure out the signs of wear. You will have to look out for dirt and wear tear in the small components. Check if they need replacement, repair or just cleaning. It is a good practice to do this every time you use the exhibit. This will include broken or fused lights soiled graphics, connectors and hinges and any other pieces that may have been broken or gone missing.
It is also wise to check the shipping cases as they will directly impact the exhibit and have suffered the brunt of transit for several years and kilometres. Assess if they need to be repaired or replaced.
Frequent checking after every show will make sure that you do not reach the stage of repairing everything all together and shelling out a lot of money.
Modular exhibits are designed in a way that you can replace or repair individual components rather than scrapping the whole exhibit. Talk to your modular exhibition builders well in advance and know which components require most upkeep and keep checking them frequently to rule out any issues.
Graphics replenish the look of your exhibit the fastest:
It is the most pocket-friendly way to overhaul your booth by just changing the graphics. This is because graphics contribute to keeping the booth looking fresh.
It is also likely that the booth is not looking the best due to the outdated graphics. Remember that this investment will win your business by attracting more visitors to your booth. It may also be that some visitors visit multiple shows in the industry and they will notice your overused graphics. The same graphics will also appear on all your social media appearances and press coverages.
If you are satisfied with the structure and condition of your booth and just want to pep it up, graphics are your best bet to replenish it.
Bank on the impact of portable tradeshow display:
A good accessory works wonders for your display. You can complement your existing display by incorporating a portable display into the setup.
For instance, a simple tablet stand or a rack for flyers and textual content can be an intriguing element for the visitors who can get an opportunity to interact with you better. You could also add some lighting to the display for a more professional look.
If you wish to attract attention to certain products or services, you could display them separately as a kiosk or banner stand. The impact is significant at a much lower price than investing in an all-new display.
Use custom graphics:
Whether you rent a display, invest in a new modular one or are refreshing an old one you have, custom graphics are an effective and affordable option. There is a wide range of booth components that can be used to display custom graphics. These components can be rented or bought and work as great additions to your existing display. Some of the best exhibition designers in USA advise adding rented displays for additional custom graphics as one of the most budget-friendly ways to revamp existing displays.
Get in touch with a professional exhibition contractor:
Sometimes your booth needs a simple upgrade of the logo switch or an addition of a modular stand for the banner. It is, however, difficult to know on your own, what may work. It is a good idea to connect with an exhibition contractor to get a better idea on options and cost savings. XS worldwide is one of the best exhibition contractor in USA and abroad. Talk to us to know more about overhauling your exhibit without exceeding your budget.