CEO & Managing Director
Anurag is the CEO and Managing Director of XS Worldwide. He is the think tank, driving force and the life of the organisation. With nearly two decades working in the trade show industry for multimillion dollar brands, Anurag knows what truly drives show-floor buzz, conversions, and sold-out launches.
His approach is pretty basic but effective: As much as he believes in keeping basics intact, he is also at the forefront of innovation and embracing new trends. Over the decades, he has helped fortune 500 brands to succeed at the biggest trade shows around the world. A true veteran of the face to face marketing industry, he takes care of strategic planning, business growth, alliances, operational excellence management, client delight at the organisation.