CEO & Managing Director

Anurag Madaan

Anurag is the CEO and Managing Director of XS Worldwide. He is the think tank, driving force and the life of the organisation. With nearly two decades working in the trade show industry for multimillion dollar brands, Anurag knows what truly drives show-floor buzz, conversions, and sold-out launches.

His approach is pretty basic but effective: As much as he believes in keeping basics intact, he is also at the forefront of innovation and embracing new trends. Over the decades, he has helped fortune 500 brands to succeed at the biggest trade shows around the world. A true veteran of the face to face marketing industry, he takes care of strategic planning, business growth, alliances, operational excellence management, client delight at the organisation.

CO-Founder & Director

Madhavi Madaan

Madhavi is co-founder and director of the company. She is the think-tank and driving force in company’s demand generation strategies and business productivity initiatives. She believes that a happy team leads to a happier client, which is why she acts as the official ‘cheerleader’ and initiator of team engagement activities.

PRESIDENT – STRATEGY & EFFECTIVENESS

Neeraj Goel

Neeraj is a top-level management professional with 25 years of experience with renowned organizations in diverse Industries ranging from pharmaceuticals, telecom, consumer durables/ electronics, IT and healthcare. After over 20 years of corporate sector experience, he started his own Management and Talent solutions company called “People Resources” with the objective of catering to the domestic and international clients with quality resources and solutions spanning all spheres of industry.

DIRECTOR SALES & MARKETING – NORTH AMERICA

Elizabith DeLuca

Liz DeLuca is a global sales, marketing and business development leader with expertise in more than 50 countries. Throughout her career, she has worked with several leading exhibit, event and experiential marketing companies, and has helped hundreds of companies expand their activities in global markets through the successful participation in trade shows and events around the world.

SENIOR VP – CREATIVE & OPERATIONS

Guranoop Singh

Working for more than 20 years with international companies to design and build their interiors and specializing in retail, hospitality, food & beverages. Acknowledged for his passion for the creation of the spaces and providing project leadership through innovative project management strategies. Delivering fitouts focusing on authentic style & quality interiors along with mentoring the team and growing client relationships.

VICE PRESIDENT OF MARKETING & BUSINESS DEVELOPMENT – ASIA PACIFIC

Vipin Sharma

With a decade into the exhibition industry, Vipin is a reputed, disruptive strategist with peerless understanding of the global market. He specializes in international trade show strategy and management, corporate events, sponsorship consulting and support. His many skills including leadership, forecasting, negotiation, new technology assessment and application, and business development have been instrumental in improving the experiences of exhibitors worldwide.

VICE PRESIDENT OF KEY ACCOUNTS – ASIA PACIFIC

Meeta Matharoo

Working along the lines of “Managing Booth & Beyond with Innovations”, Meeta is a seasoned Integrated Planner and Strategist with abilities in Business Development, Brand Building and Revenue Development apart from Implementation of Business Strategies & Systems. She comes in with a vast experience of over a decade in experiential marketing & exhibits. Being a seasoned client servicing professional, building and nurturing client relationships and professional associations has been one of her core competencies

DIRECTOR OF SALES: OIL, GAS, SOLAR, RENEWABLES – NORTH AMERICA

Keith Smith

With 20 years of industry experience, Keith looks after the American sales team, leads them to generate a greater ROI, strategically foster customer engagement and steer the business in the right direction. He is immensely well-versed with the industry trends as well as the intricacies of exhibit design process. Keith will be helping the company in reaching out to newer markets and further strengthening the existing ones.

CREATIVE HEAD

Nishikanth

Taking a multi-discipline approach grounded in strategy, Nishi uses creativity and innovation to solve client problems through designs. Having received a B.A. in Animation and Computer Graphics, Nishi has a decade long industry experience in applying 3 dimensional design sensibilities which bring branded environments to life. At XS Worldwide, Nishi acts as the key visualizer and handles management ensuring seamless creative implementations.

HEAD COORDINATOR

Babita Khanduri

Babita is associated with the brand as GM Commercial and is handling global projects with respect to vendor management and project management. She comes with an experience of twenty years and is well connected with vendors around the globe. Her Key Skills include Vendor Management, Project Management, and Crisis Management.

GM – OPERATIONS & PLANNING

Santosh

Santosh comes in with an experience of seventeen years and is associated with XS group as General Manager – Operations & Planning. His involvement in the events and exhibitions industry has given him a detailed insight of the rules, regulations, cultures and client psyche in the trade shows on a global level. His key skills include Production Management, Planning & Execution, Quality Control, Vendor Management and Client Servicing.

SENIOR PROJECT MANAGER – EUROPE

Adam Kurzawa

12 years in exhibition business, Adam has built and managed more than a thousand award-winning exhibits and innumerable challenging projects. He flaunts his fluency in several languages including English, German, Polish, Spanish and Russian to name a few. A passionate traveler by heart, Adam is on a mission to flag the world map with exhibits.

CREATIVE & DESIGN LEAD

Sanchita Tucker

Coming from a diverse design background, Sanchita has been generating unique design solutions across industries for years. Sanchita’s strength and interest in conceptualization and innovative experience design has always encouraged her to design scenarios which are completely experiential in nature and abreast with the latest industry and technology trends at all levels, from the foundation, to the system, extending finally to the space. Sanchita holds a MA in Exhibition and Experience Design from Fashion Institute of Technology, New York and leads XS Worldwide team in developing experiential designs and strategies for clients.