Global
USATrade Show Booth Design & Turnkey Build | SecureExhibits
XS Worldwide delivers secure, mission-ready exhibits for Asia-Pacific’s premier defense exhibition.
Quick Facts
When / Where
Messe Düsseldorf, Dusseldorf, Germany, November 4–7, 2025
Industry
Safety, Security, and Health at Work (OSH)
Audience
OSH specialists, safety engineers, procurement managers, and corporate decision-makers.
Focus
Personal Protective Equipment (PPE), corporate safety, operational safety management, and health at work.
About A+A 2025
A+A is the world’s central forum for the occupational safety and health industry. Held biennially in Dusseldorf, this leading international trade fair brings together the entire community to showcase innovations, discuss trends, and shape the future of the workplace. It provides a comprehensive overview of the latest products and solutions, making it the most critical marketplace for manufacturers, distributors, and corporate buyers in the OSH sector.
Key Takeaways
The World’s Leading OSH Event:
A+A 2025 is the largest and most important international trade fair for safety, security, and health at work, defining the global market for occupational safety.
Connect with Key Safety Buyers:
Engage directly with a highly qualified international audience of OSH experts, safety engineers, and procurement managers who are actively sourcing new products and solutions.
End-to-End Exhibit Solutions:
We provide a comprehensive, turnkey service for your exhibition stand, managing everything from strategic design and fabrication to on-site installation and post-show support.
ROI-Driven Presence:
Our stands are designed as powerful platforms to demonstrate innovative PPE and safety technology, facilitate high-value meetings, and generate qualified leads that strengthen your market position.
Your Exhibit Partner for all your needs
How does A+A 2025 help you win business?
Exhibiting at A+A 2025 places your brand at the heart of the global conversation on workplace safety. It offers an unparalleled opportunity to present your innovations to a concentrated audience of professionals who are actively investing in protecting their most valuable asset: their people.
Engage High-Intent Buyers
The event attracts procurement managers and safety specialists from a wide range of industries who have direct purchasing authority and are looking for specific solutions to meet their safety challenges.
Showcase Innovative Safety Technology
With a strong focus on advanced PPE and smart safety solutions, A+A is the ideal platform to demonstrate how your products can reduce risk, improve compliance, and enhance worker well-being.
Reinforce Global Market Leadership
A strategic presence at the world's foremost OSH trade fair solidifies your brand's credibility and commitment to the industry, building trust with new and existing partners worldwide.
What Booth Solution Fits Your Goals at A+A 2025
To capture the attention of safety experts on a bustling show floor, your exhibit must be both visually engaging and highly functional for product demonstrations. As your expert expo booth design partner, we create environments tailored to your specific goals, whether that’s showcasing robust PPE, demonstrating safety software, or hosting strategic partner meetings.
Custom Exhibition Stands
Make a powerful statement with a bespoke stand designed to facilitate hands-on demonstrations of safety equipment, from fall protection harnesses to respiratory devices. Our custom exhibition stands are perfect for creating a unique brand experience.
Modular Stand Builder Systems
A versatile and sustainable option that offers a high-end, custom look. Our modular booth builder solutions are ideal for creating a clean, professional showcase for your product range and can be easily adapted for future events.
Interactive Demo Areas
We design and build dedicated zones that allow visitors to see, touch, and test your equipment. This includes creating structures for demonstrating gear at height or integrating technology for smart PPE showcases.
How do we deliver—end to end—so your team can stay on mission?
Our proven, four-step process ensures a seamless and predictable experience, managed by a single point of contact. As your dedicated booth constructor, we handle every complex logistical detail, freeing your team to focus on what they do best: engaging with the global safety community.
1
Strategy & Discovery
We begin by understanding your business objectives, your target audience, and your specific demonstration requirements to develop a focused, results-driven exhibiting strategy.
2
Design & Build
Our designers create a compelling and functional stand concept that prioritizes product interaction and safety. Our in-house production team then fabricates all components to the highest quality standards.
3
On‑Site Execution
We manage all logistics, including transport, installation, and dismantling at Messe Düsseldorf. A dedicated on-site manager ensures your stand is flawless and provides real-time support.
4
Program Optimization
After the show, we deliver a comprehensive performance analysis, assist with lead management, and offer secure storage for your exhibit properties to streamline your future trade show participation.
Let’s Make Your Trade Show Booth
Ready to Set the Standard in Safety at A+A 2025?
Who will you meet at A+A 2025
A+A attracts a diverse and influential audience of safety and health professionals from across the globe. You can expect to connect with:
• Safety Engineers and OSH Specialists
• Procurement and Purchasing Managers from industrial, construction, and manufacturing sectors
• Works Council Members and Trade Union Representatives
• Occupational Health Professionals and Doctors
• Executives from government agencies and public sector bodies
Which approach should you choose—custom, rental, or hybrid?
Choosing the right type of exhibit depends on your budget, frequency of exhibiting, and desired level of brand impact. The table below offers a straightforward comparison to guide your decision.
| Approach | Best For | Speed to Launch | Risk Profile | Notes |
|---|---|---|---|---|
| Custom | Maximum brand impact, unique functional requirements, and long-term use. | Slower (16-24 wks) | Low | Higher initial investment for a fully owned, reusable asset. Ideal for cornerstone events. |
| Rental | First-time exhibitors, budget flexibility, or testing new designs. | Faster (8-12 wks)t | Very Low | Cost-effective and turnkey. Offers a professional presence without the commitment of ownership. |
| Hybrid | Balancing a unique brand look with controlled costs | Medium (12-16 wks) | Low | Combines rental structures with custom-purchased elements for key branding and messaging. |
Frequently Asked Questions
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What is the main advantage of exhibiting at A+A?
Its primary advantage is the high concentration of qualified international decision-makers from the occupational safety and health sector, making it the most efficient platform for B2B sales and networking.
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How early should we start planning our stand for this event?
For a custom stand with significant demonstration requirements, we recommend starting the process 7-9 months in advance. For modular or rental solutions, a 4-6 month lead time is ideal.
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What kind of stand design is most effective for a safety-focused audience?
Designs that allow for clear, safe, and hands-on product demonstrations are most effective. A professional, uncluttered layout with space for technical discussions is crucial for success.
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Can you handle the special requirements for demonstrating safety equipment?
Absolutely. Our team is experienced in designing stands that incorporate special features like reinforced structures for fall protection demos, ventilation for dust or fume simulations, and secure product showcases.
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Do you have experience working at Messe Düsseldorf?
Yes, our team has extensive operational experience at Messe Düsseldorf and is well-versed in local regulations, labor, and logistics, ensuring a smooth and efficient execution process
Ready to Set the Standard in Safety at A+A 2025?
Position your brand at the forefront of the global OSH community. Our team is ready to design and deliver a powerful exhibition experience that effectively showcases your innovations and helps you achieve your business objectives.
Contact us today for a complimentary design consultation for A+A 2025