Global
USATrade Show Booth Design & Turnkey Build
XS Worldwide delivers secure, mission-ready exhibits for Asia-Pacific’s premier defense exhibition.
Quick Facts
When / Where
Messe Düsseldorf, Düsseldorf, Germany, February 22-26, 2026
Industry
Retail
Audience
Retailers, architects, designers, brand strategists, marketing professionals, IT and security specialists, and technology providers.
Focus
Shaping the future of retail through innovation in technology, emotionalization, and sustainability.
About Euroshop 2026
EuroShop is the definitive global festival for the retail industry. It is a dynamic marketplace and a knowledge-sharing platform where decision-makers, innovators, and professionals come together to explore the future of shopping. The event’s seven key dimensions—including Shopfitting & Store Design, Retail Technology, and Retail Marketing—make it easy for visitors to navigate the wide array of cutting-edge solutions on display and gain a holistic view of the industry.
Key Takeaways
World’s Premier Retail Event: EuroShop is the world’s largest trade show for the retail sector, with over 100,000 square meters of exhibit space.
Global Networking: The event attracts over 80,000 trade visitors from more than 140 countries, providing unparalleled opportunities to build international partnerships.
Future-Focused Innovations: The show is organized into seven “dimensions” that highlight cutting-edge developments in everything from AI and digital integration to sustainable design.
ROI-Driven Brand Experiences:
Our booths are designed to create powerful brand showcases that capture media attention, facilitate crucial B2B meetings, and build lasting connections with the riding community.
Your Exhibit Partner for all your needs
How does Euroshop 2026 help you win business?
Exhibiting at EuroShop 2026 positions your brand at the epicenter of retail innovation and provides a direct line to your most valuable prospects.
Connect with High-Intent Buyers
The show attracts a highly qualified audience of decision-makers from across the retail spectrum. This includes retailers, wholesalers, and professionals from architecture and design firms, all actively seeking new solutions and partners.
Position Your Brand as a Market Leader
Present your company alongside over 1,800 exhibitors from around the world. By showcasing your solutions and products at this premier event, you can reinforce your market position and build trust with a global audience.
Gain Deep Industry Intelligence
Beyond the exhibition floor, EuroShop offers seven stages with top-tier speakers, expert-led tours, and special areas dedicated to topics like sustainable store design and AI in retail. This gives you a clear view of market trends and a competitive edge.
What Booth Solution Fits Your Goals at Euroshop 2026
A compelling exhibition booth builder is essential to attract and engage the right audience at a massive event like EuroShop. We create custom stands designed to capture the unique identity of your brand and showcase your products effectively. Whether you are launching a new product or strengthening your market presence, our services ensure your exhibit makes a lasting impact.
Custom Stands
A bespoke expo booth design that is completely tailored to your brand's unique vision and functional needs. These are ideal for showcasing complex or immersive experiences.
Managed Booth Rentals
An efficient, all-inclusive solution for a seamless exhibit experience. We handle the design, build, and logistics so you can focus on client engagement.
Hybrid Booths
This solution combines the best of both worlds, featuring custom-built elements with cost-effective and reusable modular components.
How do we deliver—end to end—so your team can stay on mission?
We provide a comprehensive, four-step process to ensure your exhibiting journey is seamless and successful. We are an expert booth constructor with a presence in Dusseldorf, offering local support and knowledge.
1
Strategy
We start by understanding your business objectives and target audience to develop a strategic plan that maximizes your ROI.
2
Design & Build
Our in-house team of designers and builders crafts your exhibit with precision, ensuring a high-quality, on-brand presence that stands out on the show floor.
3
On‑Site Execution
We manage all on-site logistics, from installation to dismantling, allowing your team to focus entirely on engaging with visitors and building new relationships.
4
Program Optimization
We offer data-driven insights and post-show analysis to help you measure the effectiveness of your exhibit and inform future strategies.
Let’s Make Your Trade Show Booth
Ready to secure a successful presence at EuroShop 2026?
Who will you meet at Euroshop 2026
EuroShop attracts a wide and diverse professional audience from the retail industry and its related sectors, including:
• Retailers and wholesalers
• Architects, interior designers, and visual merchandisers
• Brand strategists and marketing professionals
• IT and technology experts
• Event and trade fair organizers
Which approach should you choose—custom, rental, or hybrid?
Choosing the right type of exhibit depends on your budget, frequency of exhibiting, and desired level of brand impact. The table below offers a straightforward comparison to guide your decision.
| Approach | Best For | Speed to Launch | Risk Profile | Notes |
|---|---|---|---|---|
| Custom | Maximum brand impact, unique functional requirements, and long-term use. | Slower (16-24 wks) | Low | Higher initial investment for a fully owned, reusable asset. Ideal for cornerstone events. |
| Rental | First-time exhibitors, budget flexibility, or testing new designs. | Faster (8-12 wks)t | Very Low | Cost-effective and turnkey. Offers a professional presence without the commitment of ownership. |
| Hybrid | Balancing a unique brand look with controlled costs | Medium (12-16 wks) | Low | Combines rental structures with custom-purchased elements for key branding and messaging. |
Frequently Asked Questions
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Where is EuroShop 2026 located?
EuroShop 2026 is held at the Messe Düsseldorf exhibition center in Düsseldorf, Germany.
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How often is EuroShop held?
EuroShop is a triennial event, taking place every three years.
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What are the main product categories at EuroShop?
The main categories cover shopfitting, retail technology, lighting, visual merchandising, and retail marketing.
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Who is the organizer of EuroShop 2026?
The show is organized by Messe Düsseldorf GmbH.
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What is the main theme of EuroShop 2026?
The event focuses on themes shaping the future of retail, including sustainability, digitalization, and the emotionalization of the shopping experience.
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Will there be a focus on retail technology?
Yes, a dedicated dimension, EuroCIS, highlights the latest in retail IT, including AI, smart stores, and omnichannel strategies.
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Are there opportunities for educational sessions?
Yes, the event features seven stages with expert presentations, as well as guided innovation tours and workshops.
Ready to secure a successful presence at EuroShop 2026?
Contact us to discuss how our custom exhibition stands can help you achieve your goals.