Global
USATrade Show Booth Design & Turnkey Build
XS Worldwide delivers secure, mission-ready exhibits for Asia-Pacific’s premier defense exhibition.
Quick Facts
When / Where
Exhibition Center Nuremberg, Nuremberg, Germany, February 26-March 1, 2026
Industry
Hunting, Shooting Sports, Outdoor & Security
Audience
Manufacturers, importers, dealers, and professionals from the security, law enforcement, and military sectors.
Focus
International trade and trends in hunting, shooting sports, outdoor activities, and security.
About IWA Outdoor Classics 2026
IWA OutdoorClassics is the definitive meeting place for the international community of hunting, shooting sports, and security professionals. The event provides a comprehensive overview of the latest products and trends, from traditional craftsmanship to cutting-edge technology. The show is divided into key product segments, allowing visitors to easily navigate the extensive range of firearms, optics, ammunition, and other equipment. For exhibitors, it is a crucial opportunity to expand business networks, strengthen brand loyalty, and conduct high-level business in a secure and specialized setting.
Key Takeaways
Global Industry Hub: IWA OutdoorClassics is the largest international trade fair for its sectors, drawing over 40,000 visitors.
Specialized Audience: The event is exclusively for trade professionals and features strict access controls.
Showcase for Innovation: It is the primary venue for manufacturers to launch new products and technologies in shooting sports and security.
ROI-Driven Brand Experiences:
Our booths are designed to create powerful brand showcases that capture media attention, facilitate crucial B2B meetings, and build lasting connections with the riding community.
Your Exhibit Partner for all your needs
How does IWA Outdoor Classics 2026 help you win business?
Exhibiting at IWA OutdoorClassics 2026 is a strategic move that provides direct access to the global market and key decision-makers.
Connect with the Right Buyers
The trade-only policy ensures you are meeting with qualified buyers, including wholesalers, dealers, and procurement officials. This environment is conducive to productive, targeted conversations that lead to sales.
Launch New Products with Impact
IWA is the world's most important launch platform for new products in its sector. By introducing your innovations here, you can generate significant industry buzz, media attention, and immediate sales.
Reinforce Your Brand as a Global Leader
Exhibiting alongside major international brands and manufacturers positions your company as a serious player in the global hunting, shooting, and security markets.
What Booth Solution Fits Your Goals at IWA Outdoor Classics 2026
A powerful exhibition booth builder is essential for making a strong impression at IWA OutdoorClassics. We specialize in designing and building custom exhibition stands that meet the unique requirements of the hunting and security sectors, including secure displays and specialized product showcases. Our solutions ensure your brand stands out and your products are presented in the best possible light.
Custom Stands
A bespoke expo booth design tailored to your brand's precise needs, from product display to private meeting areas for sensitive conversations.
Managed Booth Rentals
A seamless, all-inclusive solution where we handle every detail, allowing your team to focus on sales and networking.
Hybrid Booths
This approach combines a unique custom design with reusable modular components, offering a flexible and cost-effective option for long-term exhibiting.
How do we deliver—end to end—so your team can stay on mission?
We offer a comprehensive, four-step process to ensure your exhibiting experience is seamless and successful. We are an expert booth constructor with local knowledge and support in Nuremberg.
1
Strategy
We work with you to define your objectives and target audience, developing a strategic plan that maximizes your presence and ROI.
2
Design & Build
Our team of designers and builders crafts a high-quality, professional exhibit that is both visually appealing and highly functional.
3
On‑Site Execution
We manage all logistics, including transportation, installation, and dismantling, ensuring a hassle-free experience for your team.
4
Program Optimization
We provide post-show analysis and data-driven insights to help you measure the success of your exhibit and refine future strategies.
Let’s Make Your Trade Show Booth
Ready to secure a successful presence at IWA OutdoorClassics 2026?
Who will you meet at IWA Outdoor Classics 2026
IWA OutdoorClassics attracts a highly specialized and influential professional audience, including:
• International dealers and distributors
• Gunsmiths and specialized retailers
• Law enforcement and military procurement officials
• Security industry professionals
• Media and journalists
Which approach should you choose—custom, rental, or hybrid?
Choosing the right type of exhibit depends on your budget, frequency of exhibiting, and desired level of brand impact. The table below offers a straightforward comparison to guide your decision.
| Approach | Best For | Speed to Launch | Risk Profile | Notes |
|---|---|---|---|---|
| Custom | Maximum brand impact, unique functional requirements, and long-term use. | Slower (16-24 wks) | Low | Higher initial investment for a fully owned, reusable asset. Ideal for cornerstone events. |
| Rental | First-time exhibitors, budget flexibility, or testing new designs. | Faster (8-12 wks)t | Very Low | Cost-effective and turnkey. Offers a professional presence without the commitment of ownership. |
| Hybrid | Balancing a unique brand look with controlled costs | Medium (12-16 wks) | Low | Combines rental structures with custom-purchased elements for key branding and messaging. |
Frequently Asked Questions
-
Where is IWA OutdoorClassics 2026 located?
IWA OutdoorClassics 2026 will be held at the Exhibition Center Nuremberg in Nuremberg, Germany.
-
How often is the event held?
IWA OutdoorClassics is an annual trade fair.
-
What is the main focus of IWA?
The event focuses on hunting, shooting sports, outdoor equipment, and security.
-
Is the event open to the public?
No, IWA OutdoorClassics is a trade-only event with strict access control for professionals.
-
What kind of products are showcased at the event?
The show features a wide range of products including firearms, ammunition, optics, tactical gear, and outdoor apparel.
-
What is the main benefit of exhibiting?
Exhibiting provides direct access to qualified buyers and is a key platform for product launches and brand building.
-
Who organizes IWA OutdoorClassics?
The event is organized by NürnbergMesse GmbH.
Ready to secure a successful presence at IWA OutdoorClassics 2026?
Contact us to discuss how our custom exhibition stands can help you achieve your goals.