Global
USATrade Show Booth Design & Turnkey Build | MotoStands
XS Worldwide delivers secure, mission-ready exhibits for Asia-Pacific’s premier defense exhibition.
Quick Facts
When / Where
Fiera Milano, Milano, Italy, November 6–9, 2025
Industry
Motorcycles, Scooters, and E-Bikes
Audience
International dealers, distributors, journalists, professional riders, and the general public.
Focus
New model launches, electric mobility, motorcycle accessories, and riding gear.
About EICMA 2025
EICMA (Esposizione Internazionale Ciclo Motociclo e Accessori), or the Milan Motorcycle Shows, is the world’s most significant and longest-running trade fair for the two-wheeler industry. Held in the vibrant city of Milan, it is the definitive annual event where manufacturers unveil their future product lines to a global audience. For over a century, EICMA has been the most anticipated stage for innovation, design, and passion in the world of motorcycles.
Key Takeaways
The World’s Premier Motorcycle Show:
EICMA 2025 is the most important international exhibition for the two-wheeler industry, serving as the global stage for major product launches, technology reveals, and trendsetting.
Connect with the Entire Value Chain:
Engage directly with a massive audience of international dealers, distributors, media, and passionate consumers, creating a unique platform for both B2B and B2C engagement.
End-to-End Exhibit Solutions:
We provide a comprehensive, turnkey service for your exhibition booth, managing everything from strategic design and vehicle logistics to on-site installation, allowing your team to focus on making an impact.
ROI-Driven Presence:
Our booths are designed as powerful brand experiences to showcase your latest models, facilitate media events, and secure new distribution partnerships that drive global sales.
Your Exhibit Partner for all your needs
How does EICMA 2025 help you win business?
Exhibiting at EICMA 2025 places your brand at the absolute center of the motorcycle universe. It offers an unparalleled opportunity to command global attention, engage with every level of the distribution channel, and connect directly with the riders who are the lifeblood of the industry.
Secure Global Distribution Deals
The event is the primary meeting point for dealers, importers, and distributors from every continent who are actively looking to add new and exciting brands to their portfolios.
Capture Worldwide Media Attention
EICMA is the main event on the motorcycle industry's press calendar, providing a massive platform to launch new models and generate extensive international media coverage.
Build Unforgettable Brand Experiences
Connect directly with tens of thousands of passionate riders and influencers, allowing you to build brand loyalty, gather direct feedback, and create a powerful community around your products.
What Booth Solution Fits Your Goals at EICMA 2025
To stand out in the high-energy atmosphere of EICMA, your exhibit must be visually stunning and engineered to showcase your motorcycles as heroes. As your expert expo booth design partner, we create immersive environments tailored to your goals, whether that’s a major press launch, dealer networking, or creating an interactive fan zone.
Custom Exhibition Stands
Create a powerful brand world with a bespoke stand. This is the ideal solution for dramatic vehicle reveals, integrating large-scale video walls, and building a multi-level structure with VIP hospitality areas.
Modular Stand Builder Systems
A versatile and sustainable option that offers a premium, custom look. Modular stands are perfect for showcasing a range of models and accessories in a clean, professional environment that can be reconfigured for other events.
Dynamic Vehicle Displays
We design and build specialized platforms, turntables, and lighting rigs that highlight the design and engineering of your motorcycles, ensuring they capture maximum attention on the show floor.
How do we deliver—end to end—so your team can stay on mission?
Our proven, four-step process ensures a seamless and predictable experience, managed by a single point of contact. As your dedicated booth constructor, we handle every complex logistical detail, including vehicle transport, freeing your team to focus on what they do best: engaging with the media, dealers, and fans.
1
Strategy & Discovery
We begin by understanding your launch strategy, your target audience, and your specific on-stand requirements to develop a comprehensive, results-driven exhibiting plan.
2
Design & Build
Our designers translate your brand's passion and identity into a compelling and functional stand concept. Our in-house production team then fabricates all components to the highest quality standards.
3
On‑Site Execution
We manage all logistics, including the careful transport and placement of your motorcycles, full installation, and dismantling at Fiera Milano. A dedicated on-site manager ensures a flawless execution.
4
Program Optimization
After the show, we deliver a thorough performance analysis, assist with lead management, and offer secure storage for your exhibit properties to streamline your global trade show program.
Let’s Make Your Trade Show Booth
Ready to Take Center Stage at EICMA 2025?
Who will you meet at EICMA 2025
EICMA attracts a vast and diverse audience from across the entire two-wheeler ecosystem. You can expect to connect with:
• Owners and buyers from international motorcycle dealerships and importers
• The world’s leading motorcycle journalists, photographers, and influencers
• Product and purchasing managers for parts, accessories, and apparel brands
• Professional racers, team managers, and industry VIPS
• Hundreds of thousands of passionate motorcycle enthusiasts
Which approach should you choose—custom, rental, or hybrid?
Choosing the right type of exhibit depends on your budget, frequency of exhibiting, and desired level of brand impact. The table below offers a straightforward comparison to guide your decision.
| Approach | Best For | Speed to Launch | Risk Profile | Notes |
|---|---|---|---|---|
| Custom | Maximum brand impact, unique functional requirements, and long-term use. | Slower (16-24 wks) | Low | Higher initial investment for a fully owned, reusable asset. Ideal for cornerstone events. |
| Rental | First-time exhibitors, budget flexibility, or testing new designs. | Faster (8-12 wks)t | Very Low | Cost-effective and turnkey. Offers a professional presence without the commitment of ownership. |
| Hybrid | Balancing a unique brand look with controlled costs | Medium (12-16 wks) | Low | Combines rental structures with custom-purchased elements for key branding and messaging. |
Frequently Asked Questions
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What is the main advantage of exhibiting at EICMA?
Its key advantage is its status as the world’s undisputed number one motorcycle show, attracting the highest quantity and quality of international dealers, media, and consumers.
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How early should we start planning for a stand with motorcycles?
For a custom stand involving multiple vehicles and a press event, we recommend starting the planning process 9-12 months in advance to coordinate logistics, design, and media outreach.
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Can you handle the logistics of getting our motorcycles to the stand?
Absolutely. Our team is expert in managing the secure and timely logistics for show vehicles, including international shipping, customs clearance, and careful on-site placement.
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What makes a stand design effective at EICMA?
Effective designs use dramatic lighting, strong graphics, and clear sightlines to make the motorcycles the main focus. Integrating a hospitality area for dealers and a stage for presentations is also crucial.
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How can we measure success at a show with both B2B and B2C audiences?
We help you set clear KPIs for each audience, such as qualified dealer leads generated and media mentions secured. We can also help track on-stand engagement to measure brand impact with consumers.
Ready to Take Center Stage at EICMA 2025?
Position your brand at the heart of the motorcycle world’s most important event. Our team is ready to design and deliver a powerful exhibition experience that effectively showcases your latest models and helps you achieve your business objectives.
Contact us today for a complimentary design consultation for EICMA 2025