Global
USATrade Show Booth Design & Turnkey Build | DefenseExhibits
XS Worldwide delivers secure, mission-ready exhibits for Asia-Pacific’s premier defense exhibition.
Quick Facts
When / Where
Washington DC, USA, October 13–15, 2025
Industry
Defense, Aerospace, and National Security
Audience
Senior leaders from the U.S. Army, Department of Defense, and allied nations; industry executives; and program managers.
Focus
Land warfare capabilities, Army modernization priorities, soldier lethality, and multidomain operations.
About AUSA 2025
The Association of the United States Army (AUSA) Annual Meeting & Exposition is the definitive event for the land warfare community. Held in Washington DC, this exposition is a critical platform for industry, military, and government to converge, collaborate, and advance the capabilities of the U.S. Army. It serves as a vital marketplace for showcasing innovation and a forum for professional development and strategic dialogue on the future of national defense.
Key Takeaways
North America’s Premier Land Warfare Forum:
AUSA 2025 is the largest and most important annual event for the U.S. Army and the global defense community, showcasing the latest technology, capabilities, and thought leadership.
Engage with Key Leadership:
Connect directly with a high-level audience of senior Army leadership, international military delegations, program executive officers (PEOs), and key decision-makers from the Department of Defense.
End-to-End Exhibit Solutions:
We provide a comprehensive, turnkey service for your exhibition booth, managing everything from strategic design and compliance to secure installation and on-site support, allowing your team to focus on mission-critical networking.
ROI-Driven Presence:
Our booths are designed as powerful platforms to demonstrate mission-critical technology, host secure, private meetings with prime contractors and government officials, and generate strategic partnerships.
Your Exhibit Partner for all your needs
How does AUSA 2025 help you win business?
Exhibiting at AUSA 2025 places your company at the center of the U.S. Army’s modernization and procurement ecosystem. It offers an unparalleled opportunity to present your solutions directly to the leaders and program managers who are defining the requirements and directing the future of the force.
Engage with Army Leadership
The event provides direct access to uniformed and civilian leaders from across the Army, including program executive officers and acquisition authorities who are responsible for major defense contracts.
Showcase Mission-Critical Technology
With the Army's modernization priorities as a central theme, AUSA is the ideal stage to demonstrate how your technology delivers a decisive advantage in areas like long-range precision fires, air and missile defense, and the network.
Strengthen Prime and Subcontractor Relationships
AUSA is the key gathering for the entire defense industrial base, offering a unique opportunity to build and reinforce strategic partnerships with prime contractors and suppliers.
What Booth Solution Fits Your Goals at AUSA 2025
To capture the attention of senior military leaders and program managers, your exhibit must be professional, secure, and designed for effective technology demonstration. As your expert expo booth design partner, we create environments tailored to your specific goals, whether that’s showcasing advanced hardware, running classified software demos, or hosting high-level strategic meetings
Custom Exhibition Stands
Create a commanding brand presence with a bespoke stand designed to meet the highest standards of the defense industry. This solution is ideal for building multiple secure, soundproof meeting rooms and demonstrating large-scale equipment.
Modular Stand Builder Systems
A versatile and sophisticated option that offers a high-end, custom aesthetic. Our modular booth builder systems are perfect for creating a clean, modern environment that can be scaled for different footprints and reconfigured for future defense trade shows.
Secure Meeting & Demo Rooms
We specialize in designing and constructing private, access-controlled spaces on the show floor. These enclosures are essential for demonstrating sensitive technology and conducting classified or proprietary discussions.
How do we deliver—end to end—so your team can stay on mission?
Our proven, four-step process ensures a seamless and discreet experience, managed by a single point of contact. As your dedicated booth constructor, we handle every complex detail, freeing your team to focus entirely on engaging with the defense community.
1
Strategy & Discovery
We begin by understanding your specific business objectives, your target audience within the DoD, and your security requirements to develop a comprehensive and results-driven exhibiting strategy.
2
Design & Build
Our designers create a sophisticated and functional booth concept that reflects your brand's mission. Our in-house production team then fabricates all components to the highest standards of quality and security.
3
On‑Site Execution
We manage all logistics, including secure transport, installation, and dismantling. A dedicated on-site manager ensures your booth is flawless and provides discreet support throughout the event.
4
Program Optimization
After the show, we deliver a thorough performance analysis, assist with lead management, and offer secure, climate-controlled storage for your exhibit properties to protect your investment.
Let’s Make Your Trade Show Booth
Ready to Engage the Army’s Top Leaders at AUSA 2025?
Who will you meet at AUSA 2025
AUSA attracts the most senior and influential leaders from across the U.S. and international defense communities. You can expect to connect with:
- • Senior Leaders of the U.S. Army and Department of Defense
- • Program Executive Officers (PEOs) and Program Managers (PMs)
- • Acquisition and Contracting Officials
- • Process and Application Engineers
- • Senior Executives from prime defense contractors
- • Military delegations and attachés from allied nations
Which approach should you choose—custom, rental, or hybrid?
Choosing the right type of exhibit depends on your budget, frequency of exhibiting, and desired level of brand impact. The table below offers a straightforward comparison to guide your decision.
| Approach | Best For | Speed to Launch | Risk Profile | Notes |
|---|---|---|---|---|
| Custom | Maximum brand impact, unique functional requirements, and long-term use. | Slower (16-24 wks) | Low | Higher initial investment for a fully owned, reusable asset. Ideal for cornerstone events. |
| Rental | First-time exhibitors, budget flexibility, or testing new designs. | Faster (8-12 wks)t | Very Low | Cost-effective and turnkey. Offers a professional presence without the commitment of ownership. |
| Hybrid | Balancing a unique brand look with controlled costs | Medium (12-16 wks) | Low | Combines rental structures with custom-purchased elements for key branding and messaging. |
Frequently Asked Questions
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What is the main advantage of exhibiting at AUSA?
The primary advantage is the unparalleled access to the U.S. Army’s senior leadership and key program decision-makers in a single location, making it the most efficient platform for business development in the land warfare domain.
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How early should we start planning our booth for an event like AUSA?
Given the complexity and high standards, we recommend starting the planning process 9-12 months in advance, especially for custom builds with extensive private meeting and security requirements.
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What makes a booth design successful at AUSA?
Successful designs prioritize functionality and professionalism. Key elements include multiple private, soundproof meeting rooms, a professional reception area, a clean aesthetic, and seamless technology integration for demos.
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Can you ensure our on-stand meetings and demos remain confidential?
Absolutely. We specialize in constructing secure, sound-resistant meeting rooms and can incorporate access control measures to ensure your conversations and technology demonstrations remain confidential.
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Do you have experience working in Washington DC?
Yes, our team has extensive operational experience in Washington DC and is well-versed in local labor regulations and venue requirements, ensuring a smooth and efficient execution process.
Ready to Engage the Army's Top Leaders at AUSA 2025?
Position your brand at the center of the land warfare community’s most important annual gathering. Our team is ready to design and deliver a sophisticated exhibition experience that reflects your company’s mission and helps you achieve your strategic objectives.
Contact us today for a complimentary design consultation for AUSA 2025