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Event/Exhibition organizers nowadays are drawn toward enhancing their exhibitions through advanced technology. The reason is increased usage of smartphones amongst people. It has enabled them to implant web apps into their exhibits to make the experiences for their attendees handier.
Web apps are more effective since a visitor doesn’t have the time or patience to first scan a QR, install an app, and, view the information about the company involved in the exhibit.
What is a Web App: Quick Access, Low-Cost Solution
Web-based apps are bite-sized applications that take less storage space on your web browsers on any smart device/computer and anyone can access them quickly to experience what’s in there. One can view a multitude of information on a single page and access multiple tiles, enter into them, and explore everything at once. They are used in multiple domains like e-commerce, exhibitions, digital marketing, finance, and many more.
Through a web-based app, attendees can quickly access the information and browse through pages with minimal load time with reduced publishing app costs on the app stores.
Importance of Web Apps in Exhibitions
1. Interactive
To communicate properly you need something interesting and convenient and a web application just does that. They systematically provide the information with all the interactive graphics and multiple web pages attached to it and that too just through a web browser.
2. Simplicity:
The user interface of an application should be simple and easy. Through web-based apps, a user can look at all the information in a quick and structured way. This not only increases conversions on your application but makes for a great customer experience as well.
3. Remote Access:
An attendee can simply decide on visiting an event or exhibit or not. They can receive a link to the web app and access all the relevant information like schedule, venue, or even information about other exhibitors. After all, with these significant details visitors and exhibitors can take a sound decision accordingly.
4. Quick Connectivity:
With load times being slim, web pages ensure low latency. This means that even if your internet connection is not that great you will be able to access the app without even downloading the same.
Benefits of Web-Based Applications for Businesses
There are multiple users of web applications in the exhibitions industry, namely, exhibitors, visitors, and organizers. They need prompt information to base their decisions accordingly and web applications serve just that. Key pointers that it provides are data simulation, lead generation, and real-time feedback to exhibitors for curating the experiences that matter to attendees. Here are a few examples of business exhibitions.
- Easy Demonstration of your Work
With QR codes present in exhibitions, visitors can easily interact with the web app by just scanning them and that helps in understanding the basic ideology of the company. You can understand the essential details about the brand on the center stage and interact with them through the app accessed through that QR that you scanned.
- Web Apps Requires Zero Storage Space
With the web application in action, you don’t need to be bothered about installing separate applications for any experiencing any event. You just need to have a mere browser and you are good to go.
- Simplifying the explanation part for the visitors
The complexities of the company are delivered in a simplified way in an organized and well-structured manner. With the help of web apps, visitors can interact and easily comprehend the overall nitty gritty of the organization in an effective manner.
- Eliminating the need for sales personnel
With everything about the brand being explained in a well-developed manner, companies are able to communicate properly, which removes the need to have sales personnel explain everything about the company. This saves the overall sales cost and increases the footfall on the show floor.
- Real-Time updates about the events
Visitors can get live updates about where the events are happening, at what time, and where the stand is located in the exhibit area. This helps attendees in navigating the exhibition space and reach there within minutes.
- Personalized Integration
One of the mounting problems clients face is software not being catered to their needs. Though with the help of web apps, clients are able to integrate their needs into the web framework and it adapts to them and gives an optimized solution for communication purposes. This declines the overall cost incurred in the software sharply.
- Dynamic Adaptability
Visitors through web applications are able to access all the information about the organization no matter what kind of phone or browser they use. It has cross-browser compatibility and hence they are effective for the attendees who are visiting the exhibits since there they don’t have the time to install a whole app and then experience the exhibit spaces.
- Geofencing
With updated features, web applications are now also able to show the locations of exhibiting areas in a more realistic manner. This helps visitors to see the directions in a more clear-cut way and indulge in the exhibition space they are interested in or are intrigued by.
The Efficiency of Web Applications
Web Applications have surely been developed over the years and are now able to show information through AR (Augmented Reality) technology as well. For example, visitors are able to experience the products or services in a realistic manner, more of a replica of reality. You can have a look from every angle, interact with it, and explore each element of the same. With the help of webAR technology, the UI/UX design has become more user-friendly, which helps the visitors to interact in a better way.
Exhibitors can gather the data of visitors through web apps and recommend the exhibit areas accordingly through push notifications.
Say, for instance, our experiential marketing agency XS Worldwide created three web applications, which showed exponential growth.
What are the Examples of Web Apps?
There are certain examples of our own web applications that were tailored to the companies we worked with, which are given below.
These were all created for an easy understanding of exhibitions and further relevant information for the exhibitors, visitors, and organizers.
Here are some of the statistics which we generated through these three web apps
Rajoo connect
800+ Visitors
220 Registrations
75 Filtered leads
30+ hours saved
Web App Example: Rajoo Connect
HAL Connect
1500+ Visitors
780 Registrations
120 Filtered leads
60+ hours saved
Web App Example: HAL Connect
XS Connect
300+ Visitors
180 Registrations
35 Filtered leads
20+ hours saved
Example: XS Connect
As is visible from the above statistics, the registration as per the visitors is equivalent to the industry standards, if not more.
Even the leads that our clients received were sufficient as per their view, and they accounted for future prospects.
Conclusion:
Overall, web applications in exhibitions or trade shows have been proven effective and have been enhancing the exhibition space with their user interaction and experience being at the top. This enriches the experience of attendees at the event and delivers a greater ROI (Return on Investment) due to the convenience the web application offers.
