Airbus

At Xponential 2025 in Düsseldorf, Airbus showcased the power of strategic exhibit design, where presence isn’t improvised, it’s engineered for long-term impact.

For Airbus, a trade show booth isn’t a one-time effort, it’s part of a larger brand evolution. Through its Exhibit Program Advantage and the use of beMatrix systems, Airbus is scaling its trade show strategy globally: a booth designed once, adapted seamlessly across multiple shows like IMH, Xponential, and beyond.

The approach ensures a consistent, premium brand presence while optimizing logistics and resource efficiency, proving that innovation in design can match innovation in aviation.