USA + Canada

Showcasing North America’s FMCG Innovations

At FI Europe 2024 in Messe Frankfurt, the USA + Canada Pavilion took center stage with a 411-square-meter pavilion, bringing together leading food, beverage, and FMCG brands from North America. Designed to facilitate global trade partnerships, product launches, and market expansion, the pavilion provided a comprehensive showcase of cutting-edge food innovations, sustainable packaging solutions, and emerging consumer trends in the industry.

Crafted with a modular booth design, the pavilion allowed for seamless adaptability, while its eco-friendly booth design emphasized sustainability in the FMCG sector. As a collaborative space for North American brands, the exhibit fostered networking opportunities, live demonstrations, and strategic dialogues with European and global buyers, reinforcing USA and Canada’s influence in the international food industry.